Oct 5, 2020
For this Over A Pint, Andrew heads outside of the real estate industry and sat down with John DeMato, a branded lifestyle portrait photographer.
When the pandemic hit, John quickly pivoted to virtual photography while he himself was sick with the virus.
“Images help build relationships. You need to have a balance between being a super hero and being relatable.”
John talks about creating a balance between content that positions the client as the authority in the space of their expertise.
A combination of powerful images whether in person or online and mixing that with a look behind-the-scenes. Showing your day-to-day and process into becoming that industry authority.
Watch this episode to find out more on content strategy!
Want to connect with John? Visit https://www.johndemato.com/